Preheat oven to 375°F (190°C). Pat chicken dry with paper towels for crispy skin.
Mix all rub ingredients in a bowl. Add oil or melted butter to create a thick paste.
Rub the entire chicken (outside and under the skin) with the spice paste. Season cavity with salt and pepper.
Place chicken breast-side up on a wire rack in a roasting pan or on a bed of onions, corn, carrots, bell peppers, pumpkins for added flavour. Roast for 1 hour 15 mins – 1 hour 30 mins, or until internal temp reaches 165°F (74°C) in the thickest part of the thigh.
For extra stickiness, baste the chicken with pan juices or a mix of honey + lime juice halfway through roasting.
Let chicken rest for 10–15 minutes before carving. Serve with vegetables and your favourite sides.